29/07- Hector “El Father” joined forces with one of the most important rappers in the music industry, JAY Z , to be featured in a new campaign for his clothing line Roc-A wear . This is a major step in Hector's career, which will certainly direct him towards the crossover. Recently Hector and his CEO, Javier Gomez , were in Los Angeles, California, filming the promotional campaign alongside Memphis Black and Young Guns .  Gold Star Music Records CEO, in Los Angeles Hector “El Father” , is one of the pioneers in the reggaeton music genre and also a business oriented artist. He owns a record label, Gold Star Music , and a club in his native island of Puerto Rico.

JAY Z is a successful businessman alongside his recording career. He's also known for his love relationship with pop/soul diva Beyonce . His clothing line Roc-A Wear has featured multimillion campaigns with superstars such as Victoria “Posh Spice” Beckham and super model Naomi Campbell .

The rapper also owns a record label, a film company, a vodka company and a sports bar in Manhattan. Jay Z is the first non-athlete to have a signature athletic footwear collection with Reebok . Hector is closing a deal to launch his own clothing line under the Roc-A Wear brand, and his own footwear collection under the “ S. Carter Collection ” for Reebok .